It’s Time for a User-Driven Enterprise BI Strategy

Even after doing their best for over 20 years to build centralized, scalable information architecture, Forrester surveys find that only a small percentage of organizations' data is actually converted to useful information in time to leverage it for better insight and decisions.

At both strategic and tactical levels, much of this quagmire can be explained by the fundamental disconnect in goals, objectives, priorities, and methods between technology management professionals and the business users they should ideally serve.

This report will provide insight into the inherent conflict between roles to reach a clear understanding of why the business and technology management BI relationship is broken and how these groups can align in order to win, serve, and retain customers.

Author: Boris Evelson, VP of Forrester Research

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