How Malaysian Sports Industry Could Benefit from Visual Data Analytics

How Malaysian Sports Industry Could Benefit from Visual Data Analytics

The recent Malaysia Football FIFA ranking drop turmoil has caused pandemonium among the Malaysian and not just the football fans. In social media the uproar continues, people lashing out and voicing their disappointment. Plus, Malaysia ranking during the recent Sea Games 2015 that was held in Singapore wasn’t that satisfying. We have to admit that we could’ve done better. Were there any reasons for this phenomenon? Is there someone, somewhere who is causing this, preventing us from winning all the possible medals, or grabbing the possible trophies? Why wasting all the energy and resources to find the root of all evil. If searching for the root of all evil is not the solution, so what is?One simple word that will bring Malaysia name to the top and to its glory days would be data or famously known as information. Is it enough with just using data? Is data that important? We need data like we need foods. It feeds us to keep moving forward and live our lives. Data is like that. But, with just data, nothing much can benefit from it. What data needs is analysis. Data without quick analysis is like Batman without his utility belt. With good data and perfect analysis, you can make quick and the best decisions.The real question is how would data analysis help in the development of Malaysia sports industry? There are plenty you can do with analysed data. You can track players or athletes’ fitness by tracking their sleep patterns and GPS positioning on the field. With these data, you can minimize injury, personalize practice schedule, and identify activities that exhaust the players or athletes. You can even understand habitual behaviours of players or athletes. For example, Seattle Sounders, a MLS club utilized Tableau to keep track of their players’ fitness. The Seattle Sounders are having the best year in Major League Soccer. Not only does the team have the best record in MLS, but they have far and away the best attendance by fans of any MLS club. To top it off, the squad sent two players, Clint Dempsey and DeAndre Yedlin, to join the U.S. Men’s National Team to compete at the World Cup in Brazil.sounderstableau

Seattle Sounders Improve Players' Fitness

See how New Yorks Mets keeping track of their players: New York Mets Evaluates Players' PerformanceNot enough? Well, there is more. Visual dashboard is a powerful tool for accurate individual player or athlete evaluation. You would have the information of how players or athletes are performing relative to last year, last week or last game. Not only that, you can analyse trends in players or athletes’ play that emerged so it can be addressed. Isn’t that wonderful? But wait, this blog doesn’t end here. Data has many more tricks hidden up its sleeve. Besides using data analysis for scouting players or tracking players and athletes’ development or crafting game-day strategy, you can even make money with data. How do you ask? The Texas Rangers front office, American professional baseball team, they can see down to the minute when rain delays stall ticket sales. With this need-to-know info, staffing managers can decide to close 75% of their windows to cut costs. In terms of merchandising, with real data visualization, retailers can adjust inventory on the fly when specific item revenue starts to dip. Data can also help identify new areas of the country, or the world to concentrate sales efforts.There you go, the wondrous of visual data analysis. This is the 21st century. So, let’s act and be 21st century. Data is there. Utilize it and we can rocket the Malaysia sports industry to the next level. MAJULAH SUKAN UNTUK NEGARA!But don’t take our word for it. Explore Tableau visual analytics for everyone here. Or try it for free by downloading it here. OR Technologies is a Tableau Reseller in Malaysia. With over 10 years of experience in IT, it is one of the pioneers in business intelligence in the country. For inquiries about Tableau and how you can start using it in your company, call 03-50218364 or email sales@ortechnologies.net. Get a free 14-day full version trial of Tableau by clicking here.
Tableau provided the platform of expectation of success with regards to predictions, results analysis and reporting for their recent medal achievements at the 28th SEA Games. - Benoit Ammann, Head of High Performance Analytics from Singapore Sports Institute (SSI),